Lose fat. Keep or gain muscle.
What matters is the mirror, not the scale.
A 12-week program engineered around your routine, past experiences, metabolism, and goals. Not a generic PDF with DIY instructions and copy-paste recipes. Built by Botezelli PhD: Endocrine Physiology, 40+ peer-reviewed publications, 2,000+ clients coached since 2010.
Before · 135 lb · 34% body fatAfter · 130 lb · 22% body fat
Real client. Twelve weeks. The program made the difference. Five pounds on the scale. Twelve percent body fat in the mirror.
Your program is custom-built by a PhD — not a generic app. Every workout, every meal is engineered for your body, your schedule, your goals.
We measure what matters: body composition using clinical equipment, in person. Not just weight. You'll see the real transformation in the mirror.
You eat what you love. We adjust the formula to make it work. Perfect balance, zero restriction.
You're never alone. Weekly check-ins keep you accountable and on track. Real support from real people.
No crazy diets. No foods you hate. Just real, affordable meals you actually enjoy, structured to transform your body.
Botezelli PhD InstitutePortrait of JD Botezelli PhD.
FitFusion 2023, Botezelli PhD Institute community.
The PhD behind the plan.
JD Botezelli holds a PhD in Endocrine Physiology and a Kinesiology degree, with six years of obesity and diabetes research published in top scientific journals. Forty peer-reviewed publications. Two postdoctoral positions. The work behind every program sits in those papers.
That research becomes a twelve-week plan. A bioimpedance baseline at week zero, personalized nutrition targets and training blocks written by Botezelli PhD, weekly check-ins through the private client portal, and a second assessment at week twelve to confirm the numbers moved. Plans adjust to the body in front of them, not the other way around.
The work is for adults who want a clinical answer instead of a generic template. Women and men, postpartum or peri-menopausal, returning after injury, training for a competition, or starting from zero after years of trying everything else. Over 2,000 clients have completed the program.
Twelve weeks. Four clear steps. One body, measured.
Every client follows the same clinical sequence. The targets change. The structure does not.
1
Step 01 / Baseline
Assess the body in front of us.
Bioimpedance, photo analysis, metabolic markers*, training history, and lifestyle. We start with data, not guesses.
2
Step 02 / Build
Build the 12-week plan.
Personalized nutrition and training blocks. Materials delivered. Adaptation week to get you running.
3
Step 03 / Execute
Run the 12 weeks.
Weekly check-ins, individual support, and one-to-one nutrition and exercise adjustments whenever the body asks for them*.
4
Step 04 / Compound
Re-measure and adjust.
A second assessment closes the first cycle. Numbers move toward the goals. The next 12 weeks are built on what worked.
* Indirect calorimetry available as an add-on or included with Elite Premium.
Programs
Structured coaching for every stage.
Twelve-week programs. Personalized targets. Built around the body in front of us.
Weight management
Weight Well Essentials
Sustainable weight management for women who are done with crash diets. Twelve weeks of personalized targets, training, and a re-measurement at week twelve.
Hypertrophy, strength, and performance, built on bioimpedance data and progressive training blocks. Twelve weeks, with the change confirmed at week twelve.
For clients on Ozempic, Wegovy, Mounjaro, or Zepbound. Twelve weeks of suppressed-appetite nutrition, lean-mass strength training, monthly bioimpedance or video assessments, and a maintenance plan for after the prescription ends.
Direct coaching with Botezelli PhD for clients who want a hands-on plan, faster cycles, and tighter check-ins. Personalized to the goal and the schedule.
$10 CAD a day to find out why you've never been able to lose weight — and how you're going to do it now. No crazy diets. No guilt. No gimmicks.
The math, with nothing hidden.
Twelve weeks of personalized coaching written by Botezelli PhD, delivered through the private client portal. Every deliverable below has a value. Add them up. Then look at the package price.
Essentials
Weight Well & Lean and Strong
Same package, two paths. Choose the goal at enrollment.
Up to 6 highly personalized meal plansCAD 500
Up to 1 macros adjustment per programCAD 250
Support materials, equivalence table, recipe book, Freedom MatrixCAD 150
12-week personalized exercise routineCAD 250
2 bioimpedance + Bodymetrix assessmentsCAD 200
Mon-Thu online support via WhatsApp or emailCAD 100
If purchased separatelyCAD 1,450
Essentials packageCAD 849.90
You save CAD 600.10 vs buying each item separately (41% off)
About CAD 10 a day. The price of your daily Starbucks Egg Bites and coffee.
Pay in full or split into up to 4 payments — no interest, no fees. No long-term contract. Re-measurement and a written progress review at week twelve are included in every program.
After enrollment, programs are delivered through the private client portal at freedom.drbotezelli.com.
Everything you need. Nothing you don't.
Every program ships with the full stack below. No upsells once you are in.
Personalized nutrition plan
Daily calorie and macro targets, with food lists tuned to your routine and preferences.
Twelve-week training program
Progressive training blocks built around your goal, schedule, and current fitness level.
Bioimpedance body composition assessment
Baseline measurement at the start and a re-measurement at week twelve. Numbers, not feelings.
Private client portal
Your plan, workouts, and check-ins live at freedom.drbotezelli.com. Mobile and desktop.
Direct messaging with Botezelli PhD
Questions, adjustments, and weekly reviews. Replies from Botezelli PhD, not a content team.
Recipe vault and supplement guidance
Access to the full recipe library and evidence-based supplement protocols.
EMG-tracked workouts Elite / add-on
Electromyography during key lifts to confirm muscle recruitment and dial in technique. Exclusive to Elite Premium clients, available as an add-on for other tiers.
Basal metabolic rate assessment Elite / add-on
Indirect calorimetry to measure resting energy expenditure precisely — no more relying on formulas. Exclusive to Elite Premium clients, available as an add-on for other tiers.
Two assessments anchor every program. The first sets the baseline. The second confirms the progress. Available as standalone services for clients who want the numbers before committing to a full program.
Ultimate
Full Metabolic and Body Composition Assessment
A full body composition workup with bioimpedance, basal metabolism evaluation, and ultrasound (Bodymetrix) assessment, plus a written review from Botezelli PhD. The starting point for every personalized program.
Three evidence-based resources that answer the questions clients ask most — creatine, magnesium, and protein. Built on the same research that powers every program.
Creatine guide
The weight-based creatine dose and the evidence behind it. Free PDF guide.
The answers most people ask before choosing a program.
Still uncertain? The 20-minute call is free and there is no obligation to enroll.
Who is this program for?
Adults who want a precise, personalized plan instead of a generic template. Most clients arrive after years of trying programs that did not account for their physiology, schedule, or training history.
How is this different from a personal trainer or a nutritionist?
Botezelli PhD holds a doctorate in Endocrine Physiology and brings 20+ years of research on metabolism, nutrition, and exercise. Programs are written by me, not delegated, and every plan is anchored in body composition data rather than appearance.
How much does it cost?
Programs work out to about $10 CAD per day, and you can pay in full or split the total into up to 4 payments with no interest and no fees. The programs are based on a 12-week cycle. They include workouts, nutrition guidance, evaluations, and exclusive support.
How long until I see results?
Body composition shifts are measurable at the four-week checkpoint (pictures and measurements) for most clients. The twelve-week program is designed so the second assessment confirms the change in lean mass, fat mass, and the metabolic markers that matter for your goal.
Do I need a gym?
No. Training plans are written around your access (commercial gym, home setup, or bodyweight) and your schedule. Substitutions are part of the plan, not a workaround.
What if I am postpartum, peri-menopausal, or returning after an injury?
The Institute runs dedicated tracks for postpartum body reclamation, healthier-habits onboarding, and return-to-training after injury. The free 20-minute call is the right place to confirm fit.
How do I start?
You can purchase your package using one of the links, or, if you prefer, book the free 20-minute call. We confirm the right program for you, schedule the baseline assessment, and your plan is in the portal within a week.
